I absolutely love a good bio, and I know I’m not alone- according to the GoogleGods, the About Page is the most visited page on a website, hands down. People like to work with or buy from people that they can relate to and identify with. An about page and a bio, when done well, establishes trust, and tells a much bigger (and better) story than your CV ever could hope to. Basically, a bio will reconcile your skills, education and experience within a personal narrative. Storytelling, am I right?
Today’s Blue51 Show and Tell is a showcase of one of my favourite bios- written by moi- that tells the story of a wonderful client through a compelling, personal and personality-filled bio and about page.
Revamp of an online retail business About Page, including providing content about the business founder.
Yours & Mine Online is an online marketplace, featuring hand crafted & Australian-Made quality furniture, interior decor, giftware and fashion. The focus is on up cycled and eco-friendly products which are sustainable, unique and on trend.
The client’s target audience:
Yours & Mine Online customers value eco-friendliness in their style choices. They like to choose sustainable living solutions, and see Yours & Mine Online as their virtual Sunday market or quirky boutique.
My goal in crafting the About Page for Yours & Mine Online, and the bio of it’s founder, Kim, was to frame the content as a conversation. I wanted to set a tone that was non-didactic, but expressed Kim’s passion for upcycling, eco-friendly design and sustainable living. I wanted the content to be enticing and compelling and to tell Kim’s story authentically and accurately. I used a lot of the content that was already on the Yours & Mine Online website, I moved paragraphs around the page, and across pages, I added key phrases that Kim had provided in her Blue51 copy brief and I removed content that was irrelevant and distracting. I revamped Kim’s bio section to be less of a resume and more of a story about her professional and personal journey. I then wrote content that answered these five basic questions:
- Who am I?
- How can I help you?
- What’s my back story?
- Why can you trust me?
- What do we have in common?
See for yourself- Yours & Mine Online now has a comprehensive, descriptive and evocative About Page that not only shares its business philosophy but also presents the bio of the founder in a way that connects with the reader. Happy shopping!
This is a post in my blog series about Blue51 Show and Tell. Each month, I share some of the projects I’m working on for my fabulous clients. I simply love showing off both the work we’re producing, as well as the amazing results they’re achieving in their businesses.