Providing guest blog posts for other businesses is a fantastic tactic for online marketing and to promote your business, for four main reasons:
1- It allows you to build your brand, as well as the perception that you are a person who knows their stuff when it comes to your speciality. By sharing your ideas, thoughts and views on your specific niche, you become known as a go-to person.
2- Google will reward and nurture your efforts by giving you search engine ranking love when you have quality inbound and outbound links.
3- It increases your online presence whilst building your mailing list. If you write something fun and engaging that resonates with your host’s audience, then they will follow you from a clear call to action that directs readers to ‘find out more’ about you with links to your social media platforms and your sign up page.
4- It gives you an opportunity to write- perhaps my favourite reason. Writing is the bomb, and the more you do, the better you get. Seize every opportunity, word nerds!
Now, there are some words of caution I feel obliged to include:
It’s essential that if you are providing content, you are proud to be aligned with the site or the business! The blog and blogger needs to have a complementary audience to yours, or one you would like to covet, but be clear that their brand values match yours. Take a look through their social channels- especially Instagram stories, to be clear that you’re a perfect fit.
Guest posting is such a great way for a freelancer or emerging business to get their name out there- and the social networking benefits which I haven’t really touched on are the extra sprinkle on the cupcake, or in some cases (including mine), the ginger in the green smoothie. As always, if you’d like to guest post, but would like some support about the best way to go about it, I can give you as much or as little help as you need, from bouncing around ideas, to full ghostwriting on your behalf. Give me a buzz or an email, and we’ll dance.
This is a post in my blog series about freelance life. Each month I share information, hacks and ideas about running a freelance business. If there’s something specific you’d like to know, please shoot me an email or give me a buzz, and I’ll do my best to help, or address it in an upcoming blog post or on my social media platforms- follow the links!