Taming the Content Marketing Beast…

Or how I went from a gazillion post-its to a strategic, easy to implement plan of attack. You know the plumber with leaky taps? A year ago, that was me, but swap ‘plumber’ for ‘word nerd’ and ‘leaky taps’ for ‘abandoned content marketing.’ I was simply too busy doing client work to get my own …Read more

Three Simple Ways to Smash a Facebook Ad Campaign

Facebook is such a bloody incredibly powerful communications tool- no doubt about it, and the Facebook Ads capabilities are the bee’s bloody knees. Apologies for my semi-profanity (oh I have so much more in my arsenal, alas) but when a tool seems to be created with the sole purpose of making a communications geek’s life …Read more

Five Essentials for an Awesome Website

Creating your online home for your business- aka your website- is such a fantastic, fun project. All your plans, dreams and schemes for your business are reflected in your copy, your structure and your design. However, there’s no denying that it is a big, time and resource consuming job, and it’s easy to miss some …Read more

Death by Scheduling

It’s no secret that I live and die by my schedule. If something isn’t in my schedule then it simply doesn’t get done. There’s a huge amount of flexibility in self-employment and/or working from home which I’ve talked about here and here. However, with flexibility and freedom comes enormous distraction and procrastination possibilities. Ever heard …Read more