Every piece of writing that your business sets free into the world is an opportunity to tell your story and to grow your business. You have a story to tell, you know it, but every time you start to bang it out you think ‘oh sweet baby cheesus, how boring am I?’ My writing for business services tell your story, in your voice, using my words. As your friendly neighbourhood Word Nerd, I’m for you if your story doesn’t entice your ever-supportive mother, let alone your target dream client.
Let’s cut through the fluff to get your key messages shining bright with some good old fashioned writerly glitter.
Here’s what some of my writing clients think about my work:
Holly has been an amazing support for my new business. Having used Holly in the past, I would not have gone anywhere else and I couldn’t be happier with the results. Even when you think what you have written is pretty good, Holly manages to add some magic and make it even better!! Holly is extremely passionate about helping clients and is so easy to deal with. I would recommend Holly to anyone for support with their copywriting and communication requirements.
I sought out Holly, from Blue 51 Communications, when I decided it was time to re-brand my business; having confidence she would have the ability to take my brief of mostly thoughts and emotions and bring them together as coherent, expressive copy for my new website and promotional material. Working through a formal process, with interviews followed by schedules of work and drafts, Holly was able to articulate my vision, to a standard I could only have dreamed of. I am delighted with the outcome, and have received a great deal of positive feedback and new business as a direct result.
Holly and I worked together in intense one-on-one session to plan out blogs for next 12 months. I couldn’t have done it on my own, and the session was great fun. I was exhausted by the end of it, but the plan we created is energising and exciting! Holly’s collaborative and proactive approach is greatly appreciated. She is the expert – so glad she leads the way!
I was too close to my business to be able to write from an outside point of view. The experience of working with Holly was very easy and once I started I knew I’d made the right decision. She took the time to understand me and my business which gave me a lot of confidence.
We are looking forward to seeing Hollys words come to life on our website. We thoroughly enjoyed working with Holly on this project. Instead of feeling we were dealing with an external contractor, the conversations and laughter we shared with Holly made her appear as one of our team. Put simply, she really got us!!!
Blue51 Communications Writing for Business Services
Tell Your Story Content Blast:
Want to nail out your content strategy for the next six, twelve or even eighteen months ahead? In this intensive and supportive 1:1 session we’ll nut out your content strategy (I’m all about being strategic, you know?) and brainstorm the content that will get your key messages directly to your intended audience via content, beautiful content.
This is an insanely-productive and energising session- you’ll leave with your full content plan with clearly defined topics, headlines and calls to action all within the structure of your content pillars. This means you can write and publish your content knowing it is strategic, structured and aligned to your broader business goals. I’ll also show you how to create a content ladder to get absolute milage across all your preferred content mediums- imagine one blog post repurposed 101 ways!
No more writing for the sake of writing (although, that is bluddy awesome for fun, but for business? Not so much) and no more writer’s block!
- 3 hour 1:1 private half day workshop
- Pre-session questionnaire
- Brainstorm content against business communications key pillars
- Content action plan
Investment: $550 +GST
Write my Website:
Website shame- it’s a real thing, people! Once a week, someone in business expressly forbids me from looking at their website. It’s also an easy fix.
Your website is more than your business’ online home. It is how the world sees your business. Does your website accurately convey who you are and what you do? More importantly, does it show your prospective clients how you can help them?
If not, I can overhaul your copy so you have a website that fully reflects the value you offer, your experience, your story. With a sprinkle of writerly fairy dust, every page of your website, including the all-important About page, will make your products and services shine, right into the eyes of your ideal client.
- 1 hour 1:1 meeting
- Pre-meeting questionnaire
- Up to 5 pages of website copy
- Up to 2 sets of revisions
Investment: from $2570 +GST
Tell My Story:
Blogging is the cornerstone of an effective content marketing strategy that aligns your dream audience with your business goals. As a content marketing tactic, blogging:
- Has a wide potential audience
- Facilitates specialised targeting which allows direct connection to a target audience
- Feeds your email marketing and social media strategy
- Enhances visibility and brand awareness
- Is an effective way to inject your brand personality and voice into your communications
- Positions you as an expert in your field and establishes your authority
Your website about page could (and should!) be considered the ultimate in content marketing. Aside from being the most viewed page on your website, it’s where you introduce yourself to the world, and it’s where you can tell your story in a way that appeals to your ideal client. People buy from people they like, so let’s make sure your about page entices and compels.
- 12 month package invoiced monthly or quarterly
- Content strategy including pillars
- Business questionnaire
- Research and writing of monthly blog posts of 300-500 words with associated suggested SM posts
- About page rewrite*
- Up to two sets of revisions per post if required.
Investment: $3120 +GST (without about page)
$3600 +GST (with about page)
Clean up your copy:
Is your writing working hard for you and hitting the mark? Does it appeal to your dream client? Does your business writing need a sprinkle of writerly fairy dust to make it shine? Do you have a specific writing project that you’d like to ensure it’s as good as it possibly can be? Even if you’re ah-maz-ing at stringing words together, it’s a great idea to have another set of highly-educated Word Nerd eyes cast a look-see.
I have perspective, objectivity and distance from your work that you possibly don’t. This is much deeper than a simple edit and goes way, way beyond checking your spelling and grammar. Rather, I’ll take a look over your material and give you recommendations and suggestions to improve it so it’s aligned to your overarching business communications. I’ll remove all the distracting fluff whilst adding clarity in your messages that are consistent with your goals for the project and for your broader business.
- Project brief via telephone or email
- Full copyediting including writing where required
- Up to two set of revisions
Investment: $360 + GST minimum
Let’s do this!
You have a business to run- do you have time to wrestle with the words for your website? Get in touch, and I’ll get my writerly glitter ready for your project.