It’s that pointy time of year when we start to say ‘fare thee well’ to the year and start thinking about saying ‘hello, new year, you saucy minx, you’ and of course, that can only mean one thing: business planning and goal setting! Caveat time – unlike a...
It’s my favourite time in my blog schedule when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Gemma Nugent from Sound Legal. Gemma is a lawyer who specialises in plain English contracts for the...
How well do you know your audience? It’s a question that many people balk at. However, when we know our audience, what makes them tick, and what makes them ick, then we can write to them in a way that’s compelling and attractive aka the holy grail of content...
My new book, Writing with Moxie: How to Add the Sparkle and Banish Boring took me down memory lane of some 20+ years of lectures, festivals, workshops, courses, conferences, programs, conversations, catch ups, piss ups, books, documentaries all about the art and...
Nothing seems to give people the shivers like case studies. I know, I know, I know. Those memories of university assignments marked down because of failure to comply To. The. Letter. with attribution and citation conventions, the structures to be conformed to with...
