Communications inspo overload

People are often so caught up in the day to day of operating their business that they find themselves in a scattergun pattern of communications. Much, much more effective is a strategic and thoughtful communications plan that’s aligned to broader business goals and has audience and messages at the core. Good communications facilitates and enables …Read more

Raise some hell

Isn’t Facebook having a hard time lately? If I had to hazard a guess, and you know I want to, I’d say every communications university program across the country, well, across the world, probably, includes Noam Chomsky’s Manufacturing Consent in their curriculum. It’s all very intellectual and interesting- here’s the Wiki version- but the basic …Read more

Bring out the big guns

Like a true Type A, I really enjoy working with clients to make sure their communications and marketing plans closely align to their strategic business plans, and that the messages they send out effectively reach the people they most wish to connect with. Many people I work with have distinct goals and strategies for their …Read more

Holding a mirror to your communications

How does your business look from the outside? It’s really, really difficult to look objectively at one’s own business communications.*  Your business communications are broader than your services, products or offerings. They speak to your strengths, your experience and the benefits you offer. All your business communications- your copy, logo, website, emails and social media- …Read more

How to create fabulous brand touchpoints for your business

We have contact! There are multiple ways a person comes into contact with your brand and your business, and a huge part of my communications advising work with my fabulous clients is ensuring their business has consistent, accurate and compelling communications across almost all touchpoints. Look, there’s a gazillion ways you can market your business, …Read more

Case study your way to communications gold

Gosh, I love a case study as a communications tactic! I think they’re under-utilised, possibly because so many of us were drowning in churning out academic case studies for university which were often dry and boring. However, when written beautifully (but of course!) and used strategically across communications channels they can be a powerful tool. …Read more

Tell me more- perfect elevator pitching

When you work for yourself, and/or when you are just starting out in business one of the best ways to grow your client list is to network, network and network some more. If you go to networking events (oh, the humanity) you get very familiar very quickly with the concept of the elevator pitch. Ugh… …Read more

Partner up- the benefits of a collaboration

There’s so many benefits to collaborating and I’ve seen some wonderful, mutually-beneficial results that can be achieved through people in business partnering up, playing nice and delivering beautiful projects. Here’s what I love about a fabulous collaboration: Working in business can sometimes feel professionally isolating, so an effective collaboration can provide that sense of teamwork …Read more

Targeting your ideal client

Having a clear understanding of your target audience or dream client is essential to beautifully effective communications. Disclaimer- I purposely avoid being a niche business because I love the diversity of my client base and subsequently the projects I work on. That said, I do have a very clear understanding about my audience in terms …Read more