Are your business values aligned to your communications?

There was a specific brand that permeated my adolescence and early twenties that was cooler than cool.  It’s not a stretch to say that it played a big part in informing my career choice of communications, all while keeping my skin well moisturised without using...

Sprinkle good feedback like glitter

Remember my post about easy ways to extract feedback from clients that are testimonial-material? Have a quick read, I’ll wait… OK, so your survey built and sent out to clients? Had some coffees to get some verbal goodies? Pounced upon beautiful feedback given via...

Feel Like Giving Your Digital Content Marketing Away?

Every now and then an article pops up that sharing free content is a dead strategy, that it’s a waste of valuable time and energy and has very little benefit to a business’ bottom line. As a communications specialist, a writer for business and someone who works in...

How To Write a Killer Media Release

A well-written media release that’s IRRESISTIBLE to journos is such a fantastic communications tool to build your brand awareness, and enhance your credibility as as expert in your field. Free publicity, people! There’s some key elements in writing a killer media...

How to Create a Bloody Awesome Annual Report

Can you feel it in the air? The temperatures are rising, as I leave for the gym the sky is getting lighter and one of my best friends is runny-eyed and sneezing, cursing the blossom. It’s Spring Down Under! It’s also Annual Report season, and annual report copywriting...

How to write a killer photography shoot brief

An image bank is an incredible asset for a business. Evocative photos that capture it’s essence, it’s strengths and it’s point of difference can be used across a multitude of tools and tactics for a multitude of sins…or not… I shared the amazing images from two recent...