You need a (communications) plan, (wo)man!

So, you know what you want to say to tell your story and grow your brand. So know who you want to say it to. You have a good idea of how to get that message to that audience. But as for the when? Forget about it! Planning can make spontaneous creative types want to...

Supercharge your communications

Here’s a quick one for you- have a think about every piece of communications collateral that crosses your path each day from emails and social media right through to customer experience. Some will have an indisputable impact on you, others you will barely register....

Are your business values aligned to your communications?

There was a specific brand that permeated my adolescence and early twenties that was cooler than cool.  It’s not a stretch to say that it played a big part in informing my career choice of communications, all while keeping my skin well moisturised without using...

Sprinkle good feedback like glitter

Remember my post about easy ways to extract feedback from clients that are testimonial-material? Have a quick read, I’ll wait… OK, so your survey built and sent out to clients? Had some coffees to get some verbal goodies? Pounced upon beautiful feedback given via...

Feel Like Giving Your Digital Content Marketing Away?

Every now and then an article pops up that sharing free content is a dead strategy, that it’s a waste of valuable time and energy and has very little benefit to a business’ bottom line. As a communications specialist, a writer for business and someone who works in...

How To Write a Killer Media Release

A well-written media release that’s IRRESISTIBLE to journos is such a fantastic communications tool to build your brand awareness, and enhance your credibility as as expert in your field. Free publicity, people! There’s some key elements in writing a killer media...
0
    0
    Your Cart
    Your cart is emptyReturn to Shop