Blue51 Show and Tell

So many ideas; so little time! Blogging is such a fantastic way to tell your story and grow your business. Like any communications tactic, blogging and content marketing is most effective when delivered within a strategy, and not just for the sake of it.  Today’s Blue51 Show and Tell is an overview of working with …Read more

As a business grows and evolves, the initial website that showcased a new business can often become outdated and no longer reflective of the business and the audience. Put simply, it needs a makeover! Today’s Blue51 Show and Tell shows how I took a website that had, in the client’s words, ‘multiple spare rooms’ into …Read more

Wowsers, what a year in blog land! I’ve had a wander around my analytics, and the following posts are the ones that have been most popular from this year. That said, this is a modified Top 10 in that posts I wrote three and four years ago are still appearing in my most viewed content …Read more

About ten years ago, I was in the regional library in the country town near where I grew up, and there was a display set up celebrating a local elderly gentleman who had been offered an honorary Bachelor degree off the back of a local history he had written. I flicked through his book, and …Read more

Each month, when I stroll my way around my Google Analytics, one of the highest performing posts is last year’s reading round up. Seems everyone loves a good book recommendation, and Lord knows I love sharing an opinion, solicited or otherwise.  Of course, as per last year, these books aren’t necessarily new books, but they’re …Read more

Gosh, I’ve worked on some fabulous projects this year! I’ve kicked around strategies for social media, for launches, for events and for writing projects. I’ve written websites, about pages, sales campaigns and even the odd carefully crafted text message. Here, for your reading pleasure, is some of my favourite projects for the past year: SciDoc …Read more

Gosh, what a fabulous feeling it is to set a beautiful new website live in the world! A website is a business’ online home, so it’s important that it reflects that business accurately, professionally and effectively. Today’s Blue51 Show and Tell does exactly that. The project: Copywriting a beautiful new website. The client: SciDoc Solutions …Read more

One of the best things I believe about working for oneself is the ability to trial different processes and strategies. When I worked for others, I was locked in to their systems and software, many of which were fabulous (and fabulously expensive) but when you’re someone who wears almost all of the hats within a …Read more

There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51 Communications’ tagline is tell your story, and today’s Blue51 Show and Tell gives an insight into the writing process behind helping a business owner do exactly that. The …Read more