My Top 10 blog posts of 2018

Wowsers, what a year in blog land! I’ve had a wander around my analytics, and the following posts are the ones that have been most popular from this year. That said, this is a modified Top 10 in that posts I wrote three and four years ago are still appearing in my most viewed content …Read more

Blue51 Show and Tell- Why Be Creative?

There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51 Communications’ tagline is tell your story, and today’s Blue51 Show and Tell gives an insight into the writing process behind helping a business owner do exactly that.  The …Read more

My top 10 reads for 2017

Each month, when I stroll my way around my Google Analytics, one of the highest performing posts is last year’s reading round up. Seems everyone loves a good book recommendation, and Lord knows I love sharing an opinion, solicited or otherwise.  Of course, as per last year, these books aren’t necessarily new books, but they’re …Read more

Blue51 Show and Tell: My Top 10 Projects for 2017

Gosh, I’ve worked on some fabulous projects this year! I’ve kicked around strategies for social media, for launches, for events and for writing projects. I’ve written websites, about pages, sales campaigns and even the odd carefully crafted text message. Here, for your reading pleasure, is some of my favourite projects for the past year: SciDoc …Read more

Blue51 Show and Tell: A bright, shiny new website

Gosh, what a fabulous feeling it is to set a beautiful new website live in the world! A website is a business’ online home, so it’s important that it reflects that business accurately, professionally and effectively. Today’s Blue51 Show and Tell does exactly that. The project: Copywriting a beautiful new website. The client: SciDoc Solutions …Read more

Blue51 Show and Tell: My Five Favourite Business Tools

One of the best things I believe about working for oneself is the ability to trial different processes and strategies. When I worked for others, I was locked in to their systems and software, many of which were fabulous (and fabulously expensive) but when you’re someone who wears almost all of the hats within a …Read more

Blue51 Show and Tell- Let your services copy tell your story

There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51 Communications’ tagline is tell your story, and today’s Blue51 Show and Tell gives an insight into the writing process behind helping a business owner do exactly that. The …Read more

Blue51 Show and Tell- a bright, shiny new website for an established business

I’m so excited to share a recently completed new website for today’s Blue51 Show and Tell.  The project: A fantastic new online home for Wyndham Periodontics and Dental Implants The client: Wyndham Periodontics and Dental Implants provides specialist periodontal disease treatment and surgical placement of dental implant services for people in Melbourne’s West. The client’s …Read more

Blue51 Show and Tell: Launching a Business

Today’s Blue51 Show and Tell gives a quick insight into a communications strategy to launch a new health clinic. The project: Launching a new business, Vibrance Clinics. The client: Vibrance Clinics is a health and wellness service that provides osteopathic and aesthetic medicine services. The clinic had almost completed construction/refurbishment of a new clinic space …Read more