It’s no secret that I love content marketing. The interplay between message and expertise and experience, when wielded with thoughtfulness, strategy and care, is a powerful connector. The goal with any content strategy is to deliver messages that an audience,...
What happens when you launch a new business, providing a specialist service that nobody’s ever heard of? You have the double-barrelled hurdle of raising awareness not just of your business and services, but of the benefit you bring. You don’t know what you don’t...
So many ideas; so little time! Blogging is such a fantastic way to tell your story and grow your business. Like any communications tactic, blogging and content marketing is most effective when delivered within a strategy, and not just for the sake of it. Today’s...
As a business grows and evolves, the initial website that showcased a new business can often become outdated and no longer reflective of the business and the audience. Put simply, it needs a makeover! Today’s Blue51 Show and Tell shows how I took a website that had,...
About ten years ago, I was in the regional library in the country town near where I grew up, and there was a display set up celebrating a local elderly gentleman who had been offered an honorary Bachelor degree off the back of a local history he had written. I flicked...
There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51 Communications’ tagline is tell your story, and today’s Blue51 Show and Tell gives an insight...
