On point canned emails

Canned emails are one of those writing projects that are often put to the bottom of the priority list because they seem just so GD boring and unsexy! I myself put off writing them for years until I was forced by my CRM (Dubsado for those playing along at home) to get...

My top 10 reads of 2021

2021 was biblical. While locusts didn’t make an appearance, the plague continued, deplorables rioted in the streets and Melbourne, the home of Blue51, was hit by an earthquake. To be honest, when I was writing away at my desk and the bookcases started swaying behind...

A year of digging deep

It’s no secret that I’m a bit of a Word Nerd. A couple of years ago when I was reworking my content strategy I wanted to move away from a bragfest-type strategy where I tooted my own horn in the context of the work I do with my incredible clients, but I still wanted...

A year of content and a smidge of discontent

It’s been a year- has it not? I’m not mentioning the C-word, but one of the (many) silver linings has been the opportunity to write up a storm, both fiction for myself but also for my content strategy. I’ve written a ton this year for clients, for Blue51 and late this...

Steal from fiction

Did you know that it’s not only novelists that can use the tools of fiction? Fiction tools are a secret weapon I love to use to craft unforgettable stories that make people want to read on and on and on times infinity. Tools of fiction are equally applicable to brand...

Process vs Product

Process vs Product Do you know the secret to good, compelling writing? Yes, it’s clever syntax, clear messaging and audience alignment. More than all of that, it’s giving a flying you-know-what about the way you’re crafting a message, ie the act of writing, as well as...
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