Why Blue51? The story behind my business name

It’s interesting- at least once a month I’m asked about the story behind my business name, Blue51 Communications. I’m a sucker for a good brand story myself- or any story, really- hence my business tagline- tell your story. Before we can deep dive into the why, let’s do a quick skate over the what.   …Read more

Some of my favourite non-fiction reads…

Each December for the past two years, as the summer holidays approach, I start getting messages that become increasingly pushier from people wanting my latest best reads list to plan out their summer reading. In 2016, I started publishing a list of my favourite reads from the year before, and if the antsy messages in …Read more

The road to living a life on my own terms

AKA turning my back on the hustle Did you know that at Blue51HQ Monday = HollyDay? It’s an offical thing, decreed in blue texta on an A4 sheet of paper. A new one, in fact, not even a recycled one that I usually reserve for scribbles. That’s how important it is to me.  Maybe it’s …Read more

My five favourite business books- well, kinda…

Those of you playing along at home will know that each year, for the past three years, I publish a list of the best reads I’ve enjoyed. Some of the books are new, some are new to me, some are those I reread every couple of years because I just love them so, so much. …Read more

My top 10 reads of 2018

Oh, it’s that magical time of year again when I dive deep into my memory banks to relive the books that I’ve loved best this past year. Those of you playing along at home will know that each year, I keep a running diary of the books I read, and at the end of the …Read more