Banish writer’s block with brainstorming

Confession time- I don’t believe in writer’s block. That’s not to say that I never struggle for content ideas, but I see it more as a depletion of mojo. I know that for many people, coming up with the stuff to write about in their business is one of the things that...

Write to your audience

There’s a question, potentially old as time, and it goes a little something like this: Who gives a flying you-know-what?   When this is the response to a communications tactic such as a blog post, social media caption or email, it’s, well, unsatisfactory, she...

Headlines and subject lines, oh my!

There is one surefire way to keep someone reading your content- that is to grab their attention, and then keep it! Easy peasy- you just need a strong headline or subject line. It’s as easy and as difficult as that.   Here’s the thing; for some writers it’s really...

Process vs Product

Process vs Product Do you know the secret to good, compelling writing? Yes, it’s clever syntax, clear messaging and audience alignment. More than all of that, it’s giving a flying you-know-what about the way you’re crafting a message, ie the act of writing, as well as...

Why I love a good old fashioned copy deck

Have you ever worked with a copy deck? I do, all the time, and haven’t really thought much about it as a process. It’s just what I do. Recently, I handed over a writing project to a client and her response was less about the content (it was fantastic, naturally 😉 )...

Writer Schmiter- Why Outsource Your Writing Projects? 

Grammar and spelling not your thing? Takes you forever to bang out a 300 word article? Need to update your flyer or website but you get tangled in words? Gosh, don’t put yourself through that quagmire when there are people out there with Masters in this shiz- aka me....