The most effective way to write content that hits the mark is to actually plan for it. Sorry, pantsters! I have a couple of tools/approaches to outlining, but before we can outline, we need a well of ideas. Plot out what to write to drive your brands’ message and map...
Telling your story can be really tricky. Finding the time? That can feel impossible! Enter batch writing: a way to get a ton of content done and dusted, ready for a quick sprinkle of writerly glitter before it’s shared with the world. I love batch writing. I’ve batch...
It didn’t take long for AI generated content to flood LinkedIn – it is so, so obvious. My favourite? Aussie businesses talking about being working ‘moms.’ It would be laughable if it weren’t so brand damaging… I know there are a lot of advocates for using AI to...
How well do you know your audience? It’s a question that many people balk at. However, when we know our audience, what makes them tick, and what makes them ick, then we can write to them in a way that’s compelling and attractive aka the holy grail of content...
Nothing seems to give people the shivers like case studies. I know, I know, I know. Those memories of university assignments marked down because of failure to comply To. The. Letter. with attribution and citation conventions, the structures to be conformed to with...
Content marketing is incredibly powerful because it builds connections over time. As you share your message through clever content, people get to know you through the stories you tell and the expertise you share. But – is it you? Dr Maya Angelou said it...
