It didn’t take long for AI generated content to flood LinkedIn – it is so, so obvious. My favourite? Aussie businesses talking about being working ‘moms.’ It would be laughable if it weren’t so brand damaging… I know there are a lot of advocates for using AI to...
How well do you know your audience? It’s a question that many people balk at. However, when we know our audience, what makes them tick, and what makes them ick, then we can write to them in a way that’s compelling and attractive aka the holy grail of content...
Nothing seems to give people the shivers like case studies. I know, I know, I know. Those memories of university assignments marked down because of failure to comply To. The. Letter. with attribution and citation conventions, the structures to be conformed to with...
Content marketing is incredibly powerful because it builds connections over time. As you share your message through clever content, people get to know you through the stories you tell and the expertise you share. But – is it you? Dr Maya Angelou said it...
For the love of all we hold precious in this world, would people just stop shoving apostrophes where they’re not needed? If I’m meandering down a street, thoughts of sugary decadent indulgence in my mind, and I see a cafe with a chalkboard proclaiming, ‘Our brownie’s...
The core principle of branding is to develop, increase and enhance your knowability, likability and trustworthiness. We know that people buy from people they like- and people get to know you through the stories you tell. Hello, content marketing! Just like a pavlova,...