Why I love a good old fashioned copy deck

Have you ever worked with a copy deck? I do, all the time, and haven’t really thought much about it as a process. It’s just what I do. Recently, I handed over a writing project to a client and her response was less about the content (it was fantastic, naturally 😉 ) but she really, …Read more

Storytelling and rhyming couplets…

I’ve just started working with a client on an exciting project that is based on one of my greatest loves- storytelling. I can’t go into too much detail at this early stage, but basically, we are showcasing my client’s services by creating narratives that celebrate individual stories. Sufficiently vague enough for you? The outcomes of …Read more