Don’t drown in creation- try some curation!

Content marketing is a massive time suck. There, I said it. Blogging, social media captions and email marketing aren’t a quick and easy process- well, not if they’re quality. Writing is really the quick part- there’s researching, publishing, sharing, repurposing, lions, tigers, bears, oh my! What if there was a way you could have a …Read more

The anatomy of a gorgeous landing page

A landing page (or three) is essential for an effective list building strategy. Actually, they’re essential for many communications and online marketing tactics because they’re specifically created for an action- often to sign up to a list.  Some people use their home page as a landing page. This isn’t ideal as a strategy because it’s …Read more

Why I love a good old fashioned copy deck

Have you ever worked with a copy deck? I do, all the time, and haven’t really thought much about it as a process. It’s just what I do. Recently, I handed over a writing project to a client and her response was less about the content (it was fantastic, naturally 😉 ) but she really, …Read more

Write a better business bio

So, it’s no secret that the power of words is at the heart of what I do as a communications specialist. I love writing in all guises, and in terms of writing for business, about pages have a special place in my cold, dark Word Nerd heart. About pages are an opportunity to turn someone’s …Read more

Apostrophe 101

How to use an apostrophe? Let me count the ways… As a communications specialist, writer for business, and a person completely besotted with the english language, aka Word Nerd, nothing quite does my head in like seeing marketing materials littered with incorrect spelling, bad grammar and wayward apostrophes. If I’m wandering down the street, thoughts …Read more

Win them back with beautiful business writing

Every contact a business or organisation has with an audience is an opportunity to knock off socks with good communications, Dr Suess vibe optional, of course.  I have a number of clients with member-based businesses (think gyms, educational services, peak bodies) and renewal and retention is an ongoing process which can be delicate at the …Read more

My 101 guide to content ladders

Every now and then, a rumour pops up about online content- blogging to be specific- being dead and buried as a communications tactic. Video is EVERYTHING. Must embrace video! Writing is BS. Speaking of BS- what a load of crock! Blogging, and content marketing in general is freaking fabulous and so incredibly powerful as a …Read more

Compelling copy that turns boring to sexy

Yep, there’s no denying it- I’m bringing sexy back. OK, that’s more than a bit of an embellishment, but I often have clients tell me they struggle with their business writing projects because they think their industry is boring. There’s a well known saying, so well known I can’t recall who said it, other than …Read more

Lessons from NANOWRIMO for content marketing

Ah, November, that most magical time of the year for word nerds around the globe. Why? It’s the annual 30 days of insanity that is NANOWRIMO. It’s a strange acronym, which stands for National Novel Writing Month. The basic premise is to write 1666 words a day, every day, for thirty days, resulting in a …Read more