I had a fabulous conversation recently with one of my Word Nerd Mentoring clients about maximising their investment in their content marketing in terms of time and resources. Basically, it was about getting eyeballs on their long form content, and the right eyeballs....
In September 2023 I was at the pointy end of my marathon training. My fabulous friend Jaq O’Donohoe had written me a program that would get my fifty year old butt over the finish line at the Melbourne Marathon. This was my first long training plan since completing two...
It didn’t take long for AI generated content to flood LinkedIn – it is so, so obvious. My favourite? Aussie businesses talking about being working ‘moms.’ It would be laughable if it weren’t so brand damaging… I know there are a lot of advocates for using AI to...
Happy Birthday Blue51 Communications! My business baby just turned double digits! In business years that has to be equivalent to a centenary, surely? This time a decade ago, I made the call to resurrect the freelance communications and writing business I’d launched a...
Being a Word Nerd means I’m also a Book Worm by default. I love reading. I adore it. It’s something I love to do *almost* more than anything else in the world. Each year I read at least 52 books a year, almost always a whole lot more, and for the past nine years I’ve...
