Outlining your way to content gold

The most effective way to write content that hits the mark is to actually plan for it. Sorry, pantsters!  I have a couple of tools/approaches to outlining, but before we can outline, we need a well of ideas. Plot out what to write to drive your brands’ message and map...

Ten Years of Biz and Five Lessons for Biz and Life

Happy Birthday Blue51 Communications! My business baby just turned double digits! In business years that has to be equivalent to a centenary, surely?  This time a decade ago, I made the call to resurrect the freelance communications and writing business I’d launched a...
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