Tell your story- Caroline Brunne

It’s my favourite time in my blog schedule, when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Caroline Brunne who is the bee’s bloody knees in my books.   The Proust Questionnaire by Caroline...

On point canned emails

Canned emails are one of those writing projects that are often put to the bottom of the priority list because they seem just so GD boring and unsexy! I myself put off writing them for years until I was forced by my CRM (Dubsado for those playing along at home) to get...

Tell your story – Fee Beauchamp

It’s my favourite time in my blog schedule, when I shine a light on my incredible clients by way of my The Proust Questionnaire feature. Today we have fabulous Fee Beauchamp who is an occupational therapist with close to twenty years experience working in private...

My top 10 reads of 2021

2021 was biblical. While locusts didn’t make an appearance, the plague continued, deplorables rioted in the streets and Melbourne, the home of Blue51, was hit by an earthquake. To be honest, when I was writing away at my desk and the bookcases started swaying behind...

A year of digging deep

It’s no secret that I’m a bit of a Word Nerd. A couple of years ago when I was reworking my content strategy I wanted to move away from a bragfest-type strategy where I tooted my own horn in the context of the work I do with my incredible clients, but I still wanted...
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