It didn’t take long for AI generated content to flood LinkedIn – it is so, so obvious. My favourite? Aussie businesses talking about being working ‘moms.’ It would be laughable if it weren’t so brand damaging… I know there are a lot of advocates for using AI to...
Happy Birthday Blue51 Communications! My business baby just turned double digits! In business years that has to be equivalent to a centenary, surely? This time a decade ago, I made the call to resurrect the freelance communications and writing business I’d launched a...
Being a Word Nerd means I’m also a Book Worm by default. I love reading. I adore it. It’s something I love to do *almost* more than anything else in the world. Each year I read at least 52 books a year, almost always a whole lot more, and for the past nine years I’ve...
My content strategy may wax and wane over the years – in fact, any content strategy worth its weight should be tweaked and revised as a business and a brand evolves – but one thing that’ll never change is me singing the praises of my wonderful clients. For...
I love blogging! It’s such a fabulous way to connect, educate and inform. As a medium, blogging is fabulous for writers for the immediacy of publishing as well as the (relative!) ease. This has been another big year for my writing overall, and my content strategy more...
