The most effective way to write content that hits the mark is to actually plan for it. Sorry, pantsters! I have a couple of tools/approaches to outlining, but before we can outline, we need a well of ideas. Plot out what to write to drive your brands’ message and map...
Telling your story can be really tricky. Finding the time? That can feel impossible! Enter batch writing: a way to get a ton of content done and dusted, ready for a quick sprinkle of writerly glitter before it’s shared with the world. I love batch writing. I’ve batch...
In September 2023 I was at the pointy end of my marathon training. My fabulous friend Jaq O’Donohoe had written me a program that would get my fifty year old butt over the finish line at the Melbourne Marathon. This was my first long training plan since completing two...
It didn’t take long for AI generated content to flood LinkedIn – it is so, so obvious. My favourite? Aussie businesses talking about being working ‘moms.’ It would be laughable if it weren’t so brand damaging… I know there are a lot of advocates for using AI to...
Happy Birthday Blue51 Communications! My business baby just turned double digits! In business years that has to be equivalent to a centenary, surely? This time a decade ago, I made the call to resurrect the freelance communications and writing business I’d launched a...