Has your mailing list has lost that lovin’ feeling?

So, your business has one hell of a mailing list, created and curated carefully over time through networking events, through opt ins, through beautifully designed and executed strategies.  Initially, you gave lots of thought and love to your list. You created an email communications strategy- aligned to your business’ broader communications strategic direction, of course- …Read more

Blue51 Show and Tell- Collaboration, not competition

How can a business join forces with colleagues in the same industry to grow not just a practice, but the awareness of a speciality? Today’s Blue51 Show and Tell gives an insight into a communications strategy to get industry colleagues enthusiastic about a business and what it offers a semi-shared audience. The project: Working with …Read more

Sprinkle good feedback like glitter

Remember my post about easy ways to extract feedback from clients that are testimonial-material? Have a quick read, I’ll wait… OK, so your survey built and sent out to clients? Had some coffees to get some verbal goodies? Pounced upon beautiful feedback given via email? Great! Now, let’s spread that good stuff like glitter across …Read more

Five tips for a fantastic call to action

A call to action is a non-negotiable for all communications activities. Why? Because it makes your ideal client’s life easier by telling them explicitly what you need and want them to do as they engage with you and your business, and what the next steps are for moving forward. Here’s five tips for a great …Read more