Analytics dashboard essentials

Google Analytics is a must for your communications toolkit. It’s a free tool that monitors your website performance in terms of traffic, keywords and audience. It has so much info and data that can not only be used to improve your website, but also guide your broader communications strategy. Hey guess what! This post comes …Read more

Communications clarity

Every day, I work with people with amazing businesses, messages and audiences, but unfortunately, there’s very little alignment between the three! That’s where I come in- my role is to create communications strategies that will connect the right people with the right message, thus growing a business. Throw in some storytelling (ah, my favourite) and …Read more

Is your PDF Google friendly?

Here’s the thing- I’m a writer, not a SEO specialist, but I have a super-quick strategy to enhance your SEO (Search Engine Optimisation) that’s working really well for me (and clients) of late: Optimise the b’jesus out of your PDFs. See, I told you it was quick! Pstt… this post comes with a sweet little …Read more

Communications inspo overload

People are often so caught up in the day to day of operating their business that they find themselves in a scattergun pattern of communications. Much, much more effective is a strategic and thoughtful communications plan that’s aligned to broader business goals and has audience and messages at the core. Good communications facilitates and enables …Read more