Blue51 Show and Tell- Content Clarity

So many ideas; so little time! Blogging is such a fantastic way to tell your story and grow your business. Like any communications tactic, blogging and content marketing is most effective when delivered within a strategy, and not just for the sake of it.  Today’s Blue51 Show and Tell is an overview of working with …Read more

Why I love a good old fashioned copy deck

Have you ever worked with a copy deck? I do, all the time, and haven’t really thought much about it as a process. It’s just what I do. Recently, I handed over a writing project to a client and her response was less about the content (it was fantastic, naturally 😉 ) but she really, …Read more

Some of my favourite non-fiction reads…

Each December for the past two years, as the summer holidays approach, I start getting messages that become increasingly pushier from people wanting my latest best reads list to plan out their summer reading. In 2016, I started publishing a list of my favourite reads from the year before, and if the antsy messages in …Read more

Do you attach goals to your communications?

Communications are essential to a successful, sustainable business. Actually, scrap that- good communications are what’s required. How do you know if they’re good? Sometimes, when I’m working with a new communications client, they’re quite unclear about their communications performance. Often, they know what worked, whilst they think other activities or tactics were a waste of …Read more

Tell Your Story- Denise from Gosh & Co

It’s my favourite time of my blog schedule, when one of my gorgeous clients takes my revised version of The Proust Questionnaire! Say hello to beautiful Denise from Gosh and Co. Denise owns a multi-award winning salon in Mount Waverley and manages a team of dedicated and caring hair professionals. I love working with Denise …Read more