Bounce, bounce, bounce your way to effective communications…

‘Can I schedule a meeting to bounce a couple of ideas off you?’ asked a client one bright sunshiny day, not too long ago, yesterday, to be specific. ‘Of course,’ I replied. ‘That’s a little service I like to call a communications consultation.’ A communications consultation, or comms consult, if you’re a cool hipster like …Read more

Five ways to make a member journal enticing…

For many organisations, particularly Not-For-Profits, industry and member journals and hard copy newsletters form one of the key elements of their strategic communications activities with members and key stakeholders. Done right, they have significant PR flow on benefits and can form an essential and valued tool for organisations and individuals alike, engaging stakeholders and providing …Read more

Bang on brand…

Here’s a little something you don’t know about me, your humble communications consultant and copywriter exultant- I start each day (except Sundays, my day of sweet nothing) with some form of functional training. I go to a local no-frills gym where I run, lift, hurl kettlebells into the air, skip and drag my body weight …Read more

Manufacturing outrage…

If I had to hazard a guess, and you know I want to, I’d say every communications university program across the country, well, across the world, probably, includes Noam Chomsky’s Manufacturing Consent in their curriculum. It’s all very intellectual and interesting- here’s the Wiki version- but the basic premise is that news and information is …Read more

For the love of God, step away from the apostrophe…

As a communications consultant, writer, and a person completely besotted with the english language, nothing quite does my head in like seeing marketing materials littered with incorrect spelling, bad grammar and wayward apostrophes. In my younger, devil-may-care days it wasn’t unusual for me to pull out a pen and mark up cafe menus- yep, I …Read more