The ‘How’ of engaging a communications specialist…

Here at Blue51 HQ I have great admiration and respect for those I call number-nerds- those peeps who take random bits of data and turn them into budgets, P&L statements and other ye-olde-spreadsheet-y type documents. As a word-nerd, there’s no way I presume to have the skills and expertise to have an adequate handle on …Read more

Out of the blue…

Last week, I blogged about using annual member renewal notices as an opportunity to reconnect, or to show some love. I’m not a Business Development Manager, not by any stretch of the imagination, but as a communications specialist I do examine target audiences and key stakeholders, and sometimes see potential targets that my clients hadn’t considered. In that …Read more

Show some love

I firmly believe that every contact a business or organisation has with stakeholders is an opportunity to knock off socks with good communications, alliteration optional, of course. Recently, I delivered a copywriting project for a member-based organisation about to significantly raise membership fees for the first time in three years. My client was understandably concerned about potential …Read more

Banish Boring

There’s a well known saying, so well known I can’t recall who said it, but it goes a little something like this: ‘There are no boring topics, just boring writers.’ Firstly, ouch. Secondly, I absolutely agree, but making a potentially boring topic exciting can be a challenge. One of my clients is a peak body for …Read more

Outsourcing- or the art of throwing money at a problem

Today, I am drafting a newsletter for a client, a regular gig of mine. My client is a peak body with a strong advocacy role and an extensive member list. Like any business or organisation, clear communications is crucial for keeping their members informed, but like many advocacy organisations their resources are limited. The newsletter is a …Read more