Remember my post about easy ways to extract feedback from clients that are testimonial-material? Have a quick read, I’ll wait…

OK, so your survey built and sent out to clients? Had some coffees to get some verbal goodies? Pounced upon beautiful feedback given via email? Great! Now, let’s spread that good stuff like glitter across your business communications.

  • Create a stand-alone testimonial page on your website and direct potential clients to it in your quotes and proposals.
  • Include testimonials in client quotes and proposals- especially those that relate to the specific service that potential client is looking for.
  • Include testimonials in your new client onboarding process. Even though you already have ‘the sale’ so to speak, it’s great to reassure your new client in terms of the results you’ve achieved for others.
  • Create blog post case studies that include testimonials- this adds a whole new level to the testimonial by spelling out not only the client’s experience via the testimonial, but the process of working with you and the results you achieved. Here’s an example, and another, and one more for good measure!
  • Include it in your social media schedule via beautiful graphics and short versions of the case studies you draft for your blog.

Tell me, do you use social proof when making the decision to work with someone?

This is a post in my Communications Toolkit series. Each month, I share insights, hints and tips from my communications and copywriting bag of tricks. I’ll show you how to rock copywriting a range of products, tactics to communications glory and how to use communications and PR to solve your business marketing problems. If there’s something specific you’d like to know, please shoot me an email or give me a buzz, and I’ll do my best to help, or address it in an upcoming blog post or on my social media platforms.

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