I’ve been working with a client over the past two weeks, and every interaction with this client makes me want to clap my hands with joyful abandon. Just to be clear- I keep my hands in my lap. I’m a professional, so I don’t actually clap. Although there was a moment yesterday as I was drafting some copy that I actually broke into song, and scared the whiskers off the kitten, but that’s another story.
My clients are incredibly diverse across different paths and industries. I provide them with a range of services including copywriting, event management, communications consulting, PR, media relations, ghostwriting, communications planning, communications strategies and rebranding, as well as a few other bits and bobs.. In the past six weeks alone I’ve provided communications services and support to:
- A national advocacy organisation
- An interior design consultancy
- A personal trainer
- A group exercise business
- A primary school
- A car detailer
- A health and fitness club.
So on any given copywriting day I may be writing an opinion piece on energy efficiency for the national dailies, writing a newsletter article about the best time to eat carbs for weight loss (in the evenings, apparently, despite what you may have been told), writing website copy about design aesthetics and philosophies, or a media release on anything from a local community event to a response to a national crisis. This diversity is work is incredibly appealing to me- I like flitting between industries, from topic to topic and audience to audience. So clearly, the header to this post is completely misleading- I have no average client, which is exactly the way I like it. However they do share some similarities across the board:
- They have struggled with communications activities in the past
- They have a strong commitment to communications but lack the necessary skill set, resources or time to implement
- They are time-poor and see the value in outsourcing their communications.
Do any of those last three dot points sound like you? Could you be my newest client? Could you make me clap my hands with joy? I dare you to try- get in touch!