Ok, so my long term readers (hello, Mum!) will know that my usual modus operandi is to avoid cliches. However, sometimes in the crazy world of communications and business copywriting a cliche is the only way to express a concept:
You get what you pay for.
You want to pay $5aud to have a flyer written for your business? Don’t expect it to be great. Expect it to be littered with spelling and grammatical errors, unnecessary and distracting capitals, clunky sentences and expression. Expect it to show your business in the worst possible way, and expect it to make your brand and your business look like a big sloppy mess.
I totally understand that businesses have limited funds, especially those starting out. As a copywriter and communications advisor that charges considerably more than $5aud per project, I go to great pains to ensure your business is presented as it should be- immaculately. I’ve written before about the power of an incorrectly placed apostrophe to push a mild-mannered copywriter over the edge- words, grammar and expression are my passion, and my livelihood. It is literally my business to write effectively and powerfully for my clients- oh, and don’t get me started on the incorrect use of ‘literally’ in a sentence.
My point- yes, you can pay a freelance agency $5 for a project, but it won’t be great. It won’t even be good, and more often than not will be God-awful. Your $5 project may end up costing you a whole lot more than if you paid a professional.
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