Who are you talking to?

Ugh, surely not another small biz blog post about writing a target audience avatar? Hells, no! As they say in the classics, and on my Facebook feed about a gazillion times a day, ‘aint nobody got time for that!’ Look, I can’t deny that I do a happy dance when a new writing client has …Read more

Blue51 Show and Tell- time for a website makeover

As a business grows and evolves, the initial website that showcased a new business can often become outdated and no longer reflective of the business and the audience. Put simply, it needs a makeover! Today’s Blue51 Show and Tell shows how I took a website that had, in the client’s words, ‘multiple spare rooms’ into …Read more

Apostrophe 101

How to use an apostrophe? Let me count the ways… As a communications specialist, writer for business, and a person completely besotted with the english language, aka Word Nerd, nothing quite does my head in like seeing marketing materials littered with incorrect spelling, bad grammar and wayward apostrophes. If I’m wandering down the street, thoughts …Read more

My five favourite business books- well, kinda…

Those of you playing along at home will know that each year, for the past three years, I publish a list of the best reads I’ve enjoyed. Some of the books are new, some are new to me, some are those I reread every couple of years because I just love them so, so much. …Read more