On point canned emails

Canned emails are one of those writing projects that are often put to the bottom of the priority list because they seem just so GD boring and unsexy! I myself put off writing them for years until I was forced by my CRM (Dubsado for those playing along at home) to get...

My top 10 reads of 2021

2021 was biblical. While locusts didn’t make an appearance, the plague continued, deplorables rioted in the streets and Melbourne, the home of Blue51, was hit by an earthquake. To be honest, when I was writing away at my desk and the bookcases started swaying behind...

A year of content and a smidge of discontent

It’s been a year- has it not? I’m not mentioning the C-word, but one of the (many) silver linings has been the opportunity to write up a storm, both fiction for myself but also for my content strategy. I’ve written a ton this year for clients, for Blue51 and late this...

Banish writer’s block with brainstorming

Confession time- I don’t believe in writer’s block. That’s not to say that I never struggle for content ideas, but I see it more as a depletion of mojo. I know that for many people, coming up with the stuff to write about in their business is one of the things that...

Write to your audience

There’s a question, potentially old as time, and it goes a little something like this: Who gives a flying you-know-what?   When this is the response to a communications tactic such as a blog post, social media caption or email, it’s, well, unsatisfactory, she...

Headlines and subject lines, oh my!

There is one surefire way to keep someone reading your content- that is to grab their attention, and then keep it! Easy peasy- you just need a strong headline or subject line. It’s as easy and as difficult as that.   Here’s the thing; for some writers it’s really...
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