Every now and then an article pops up that sharing free content is a dead strategy, that it’s a waste of valuable time and energy and has very little benefit to a business’ bottom line. As a communications specialist, a writer for business and someone who works in...
A well-written media release that’s IRRESISTIBLE to journos is such a fantastic communications tool to build your brand awareness, and enhance your credibility as as expert in your field. Free publicity, people! There’s some key elements in writing a killer media...
Can you feel it in the air? The temperatures are rising, as I leave for the gym the sky is getting lighter and one of my best friends is runny-eyed and sneezing, cursing the blossom. It’s Spring Down Under! It’s also Annual Report season, and annual report copywriting...
An image bank is an incredible asset for a business. Evocative photos that capture it’s essence, it’s strengths and it’s point of difference can be used across a multitude of tools and tactics for a multitude of sins…or not… I shared the amazing images from two recent...
That’s me, folks, according to my wonderful client last week at our regular contact briefing as she/we implement her communications plan to support the launch of her new business. I was so chuffed I’m thinking I might change my business cards. Holly Cardamone....
Ok, so my long term readers (hello, Mum!) will know that my usual modus operandi is to avoid cliches. However, sometimes in the crazy world of communications and business copywriting a cliche is the only way to express a concept: You get what you pay for. You want to...
