How to write a killer photography shoot brief

An image bank is an incredible asset for a business. Evocative photos that capture it’s essence, it’s strengths and it’s point of difference can be used across a multitude of tools and tactics for a multitude of sins…or not… I shared the amazing images from two recent...

Communications Superhero…

That’s me, folks, according to my wonderful client last week at our regular contact briefing as she/we implement her communications plan to support the launch of her new business. I was so chuffed I’m thinking I might change my business cards. Holly Cardamone....

You get what you pay for…

Ok, so my long term readers (hello, Mum!) will know that my usual modus operandi is to avoid cliches. However, sometimes in the crazy world of communications and business copywriting a cliche is the only way to express a concept: You get what you pay for. You want to...