Ok, so my long term readers (hello, Mum!) will know that my usual modus operandi is to avoid cliches. However, sometimes in the crazy world of communications and business copywriting a cliche is the only way to express a concept: You get what you pay for. You want to...
I’ve been working with a client over the past two weeks, and every interaction with this client makes me want to clap my hands with joyful abandon. Just to be clear- I keep my hands in my lap. I’m a professional, so I don’t actually clap. Although there was a moment...
