You get what you pay for…

Ok, so my long term readers (hello, Mum!) will know that my usual modus operandi is to avoid cliches. However, sometimes in the crazy world of communications and business copywriting a cliche is the only way to express a concept: You get what you pay for. You want to...

The average Blue51 client…

I’ve been working with a client over the past two weeks, and every interaction with this client makes me want to clap my hands with joyful abandon. Just to be clear- I keep my hands in my lap. I’m a professional, so I don’t actually clap. Although there was a moment...