Niche or No Niche? Three Reasons to Name a Niche

To niche, or not to niche. That is the question… As a business concept, it completely and utterly makes fantastic sense to have a speciality, or a niche. As a communications coach and copywriter, I do an imperceptible happy dance when I ask a potential client about...

Well, hello 2016

Happy New Year! For those of you who had a gorgeous, relaxing time away from work I hope you’re feeling refreshed, energised and ready to grab 2016 and give it a big hug- or a punch in the face, if that’s more your thing. The new year is awash with ideas, visions and...

Storytelling and rhyming couplets…

I’ve just started working with a client on an exciting project that is based on one of my greatest loves- storytelling. I can’t go into too much detail at this early stage, but basically, we are showcasing my client’s services by creating narratives that celebrate...

The average Blue51 client…

I’ve been working with a client over the past two weeks, and every interaction with this client makes me want to clap my hands with joyful abandon. Just to be clear- I keep my hands in my lap. I’m a professional, so I don’t actually clap. Although there was a moment...

Happy Birthday Blue51 and Hello 2015

Last week marked not only my first week back at work after the deliciousness of summer holidays, but also the first birthday of Blue51 Communications. It was an incredibly busy, exciting, and sometimes challenging twelve months, but I loved every minute working with...