My Blog – Storytelling
The Balancing Act
If you take a peek at my My Lovely Clients page, you’ll see fairly quickly that I don’t do niche. I work on many different projects for different clients at once- and I love it!...
Blue51 Show and Tell- A Beautiful Bio
I absolutely love a good bio, and I know I’m not alone- according to the GoogleGods, the About Page is the most visited page on a website, hands down. People like to work with or...
Blue51 Show and Tell- Storytelling through Copywriting
I can’t remember a time in my life when I didn’t love storytelling and writing. I always wanted to be a writer, and the opportunity to write every day is in the top three list of...
Five Essentials for the Day to Day of Running a Business
Each business day morning, I salute the sun on a rock overlooking a tropical bay, before having an organic granola sprinkled vegan smoothie. I then take my MacBook poolside, or...
How to write a killer photography shoot brief
An image bank is an incredible asset for a business. Evocative photos that capture it’s essence, it’s strengths and it’s point of difference can be used across a multitude of...
Blue51 Show and Tell- Image Bank Glory
Here’s a not-so-secret confession- I’m a wannabe photographer. Sadly, my skills extend little beyond the auto function on my DSLR, so I engage the big guns when my clients need...
Sign Up, Show Up and Follow Up- Three Steps for Networking Boo Yeah!
It took me a while to accept networking as a critical element of my business marketing. I can’t deny it- one of the key benefits of freelance life is showing up to work in my...
Blue51 Show and Tell: A Beautiful Website
I’m utterly thrilled to be sharing a recently completed client project in today’s Blue51 Show and Tell. The project: A fabulous online home for Western Special Needs Dentistry....
Niche or No Niche? Three Reasons to Name a Niche
To niche, or not to niche. That is the question… As a business concept, it completely and utterly makes fantastic sense to have a speciality, or a niche. As a communications...
Say hello to the best boss ever…
That would be me! This is going to be one of those long, potentially rambling posts, so make yourself something heavily caffeinated (or juice up some leafy greens if you’re so...
Well, hello 2016
Happy New Year! For those of you who had a gorgeous, relaxing time away from work I hope you’re feeling refreshed, energised and ready to grab 2016 and give it a big hug- or a...
Communications Superhero…
That’s me, folks, according to my wonderful client last week at our regular contact briefing as she/we implement her communications plan to support the launch of her new...