My Blog – Storytelling
It’s An Honour To Be Nominated
Last week I was invited to speak at the Monash Business Awards April Networking lunch as a part of my successful nomination for the micro-business category. Below is the bare...
My Top 10 Reads of 2016…
Here’s the thing: you can’t be a word nerd without being a total book worm. Both labels I wear with absolute pride. Since childhood, I’ve read voraciously, three to five books a...
What a Year! My Top 10 Projects of 2016
Do you follow me on Facebook and LinkedIn? Over the 10 business days in the lead up to the end of 2016, I've been featuring a Blue51 Communications project from this past year,...
Blogging Like a Freelance Boss- When You Are the Boss…
Blogging is an incredibly effective online marketing tool, and one which I believe almost every business could use and have fantastic results. Here’s why: 1- Blogging keeps the...
Blue51 Show and Tell- Getting Back on Track…
Oh dear! You’re so busy working in your business, keeping your clients and staff happy, managing multiple projects, that you’ve let your communications slide! Today’s Blue51 Show...
How To Write a Killer Media Release
A well-written media release that’s IRRESISTIBLE to journos is such a fantastic communications tool to build your brand awareness, and enhance your credibility as as expert in...
Blue51 Show and Tell- Turning Scraps of Ideas into Powerful Communications
One thing I’m told time and time again by clients, is that I have the ability to turn their notebooks of ideas into communications that presents their business in the best...
Death by Scheduling
It's no secret that I live and die by my schedule. If something isn’t in my schedule then it simply doesn't get done. There's a huge amount of flexibility in self-employment...
Blue51 Show and Tell: Blitzing an Email Campaign
Remember the days of dial up internet, where the only sound better than that screechy connection whine was the ping of a new email? With upwards of 100 emails hitting my inbox...
Blue51 Show and Tell: Launch 101
By goodness, I love a launch event! I love running around with a clipboard, I love sending out invitations, I love nurturing media interest and I even love lining up flyers so...
How to Create a Bloody Awesome Annual Report
Can you feel it in the air? The temperatures are rising, as I leave for the gym the sky is getting lighter and one of my best friends is runny-eyed and sneezing, cursing the...
Motivation Hacks
Let me tell you something for nothing- working for myself is the bomb. I set my own hours, deadlines, income goals and Key Performance Indicators. I experience flexibility and...