My Blog – Storytelling
Blue51 Show and Tell: you don’t know what you don’t know
What happens when you launch a new business, providing a specialist service that nobody’s ever heard of? You have the double-barrelled hurdle of raising awareness not just of...
Nothing nice to say? The balancing act of vulnerability and venting
Oh Brenè… I love your work, I really do, but in content marketing across this wide brown land (and further afar, no doubt), people seem to be misrepresenting your message of...
Tell your story- Lisa from AJ Stafford
My goodness, I love sharing my clients’ stories via The Proust Questionnaire! Today we have gorgeous Lisa from AJ Stafford. AJ Stafford Property Services provides a seamless,...
My Top 10 Reads of 2019
Whoop, there it is! Another wonderful year of reading captured in a top 10 post that actually shares 16 reads that have rocked my world. Confession time: this year my reading...
Banishing wardrobe angst with Nicole Vine Personal Styling
I read once in Vanity Fair that as President (and probably prior and post) Barack Obama only had two types of suits in his wardrobe in a bid to reduce the amount of decisions he...
Why Blue51? The story behind my business name
It’s interesting- at least once a month I’m asked about the story behind my business name, Blue51 Communications. I’m a sucker for a good brand story myself- or any story,...
Tell your story- Jen from Arrow Group
My goodness, I love sharing my clients’ stories via The Proust Questionnaire! Today we have gorgeous Jen from Arrow Group. Arrow Group is a boutique recruitment and HR business...
Blue51 Show and Tell- Content Clarity
So many ideas; so little time! Blogging is such a fantastic way to tell your story and grow your business. Like any communications tactic, blogging and content marketing is most...
Why I love a good old fashioned copy deck
Have you ever worked with a copy deck? I do, all the time, and haven’t really thought much about it as a process. It’s just what I do. Recently, I handed over a writing project...
Some of my favourite non-fiction reads…
Each December for the past two years, as the summer holidays approach, I start getting messages that become increasingly pushier from people wanting my latest best reads list to...
Tell Your Story- Denise from Gosh & Co
It’s my favourite time of my blog schedule, when one of my gorgeous clients takes my revised version of The Proust Questionnaire! Say hello to beautiful Denise from Gosh and Co....
The road to living a life on my own terms
AKA turning my back on the hustle Maybe it’s because I’m Italian, and la dolce vita and siestas are part of my DNA, but I’ve never subscribed to the concept of living to work....