My Blog – Storytelling
Blue51 Show and Tell- time for a website makeover
As a business grows and evolves, the initial website that showcased a new business can often become outdated and no longer reflective of the business and the audience. Put...
My five favourite business books- well, kinda…
Those of you playing along at home will know that each year, for the past three years, I publish a list of the best reads I’ve enjoyed. Some of the books are new, some are new to...
Are your business values aligned to your communications?
There was a specific brand that permeated my adolescence and early twenties that was cooler than cool. It’s not a stretch to say that it played a big part in informing my career...
Tell Your Story- Emma McQueen
It's my favourite time of my blog schedule, when one of my gorgeous clients takes The Proust Questionnaire by the you-know-whats to reveal the deepest, darkest secrets of their...
Introducing The Proust Questionnaire- as completed by Holly!
Have you heard about The Proust Questionnaire? I first came across it in 2003 when I was completing my Master of Arts in Professional Writing and Literature and I was spellbound....
My top 10 reads of 2018
Oh, it's that magical time of year again when I dive deep into my memory banks to relive the books that I've loved best this past year. Those of you playing along at home will...
You can’t fake originality or creativity- or can you?
About ten years ago, I was in the regional library in the country town near where I grew up, and there was a display set up celebrating a local elderly gentleman who had been...
Blue51 Show and Tell- Why Be Creative?
There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51...
My top 10 reads for 2017
Each month, when I stroll my way around my Google Analytics, one of the highest performing posts is last year's reading round up. Seems everyone loves a good book recommendation,...
Blue51 Show and Tell: My Top 10 Projects for 2017
Gosh, I've worked on some fabulous projects this year! I've kicked around strategies for social media, for launches, for events and for writing projects. I've written websites,...
Blue51 Show and Tell: A bright, shiny new website
Gosh, what a fabulous feeling it is to set a beautiful new website live in the world! A website is a business’ online home, so it’s important that it reflects that business...
Blue51 Show and Tell: My Five Favourite Business Tools
One of the best things I believe about working for oneself is the ability to trial different processes and strategies. When I worked for others, I was locked in to their systems...