My Blog – Storytelling
Blue51 Show and Tell- Let your services copy tell your story
There’s nothing like using the principles of story to translate sales and services copy into a narrative that conveys passion, enthusiasm and experience, aka a story. Blue51...
Blue51 Show and Tell- a bright, shiny new website for an established business
I’m so excited to share a recently completed new website for today’s Blue51 Show and Tell. The project: A fantastic new online home for Wyndham Periodontics and Dental Implants...
Blue51 Show and Tell: Launching a Business
Today’s Blue51 Show and Tell gives a quick insight into a communications strategy to launch a new health clinic. The project: Launching a new business, Vibrance Clinics. The...
Blue51 Show and Tell: Generating a Buzz
Today’s Blue51 Show and Tell gives an insight into the communications approach I suggested for a client to generate excitement about a business opportunity she was launching. The...
Blue51 Show and Tell: Filling a Funnel
As a writer, I do love a good metaphor, and as a communications advisor, there’s not much I love more than helping my clients fill their funnels. Why? In basic terms, a funnel is...
Blue51 Show and Tell- Collaboration, not competition
How can a business join forces with colleagues in the same industry to grow not just a practice, but the awareness of a speciality? Today’s Blue51 Show and Tell gives an insight...
Sprinkle good feedback like glitter
Remember my post about easy ways to extract feedback from clients that are testimonial-material? Have a quick read, I’ll wait… OK, so your survey built and sent out to clients?...
Blue51 Show and Tell: Celebrating a super-significant anniversary
When a marriage reaches ten years, traditionally diamonds are used to mark the occasion- scrap that, according to tradition, one has to wait 50 years. What happens when a...
Feel Like Giving Your Digital Content Marketing Away?
Every now and then an article pops up that sharing free content is a dead strategy, that it’s a waste of valuable time and energy and has very little benefit to a business’...
Blue51 Show and Tell- Celebrate your Business
Applying for a business award is an opportunity for people in business to take the chance to really examine achievements and business philosophy in the level of detail that they...
Writer Schmiter- Why Outsource Your Writing Projects?
Grammar and spelling not your thing? Takes you forever to bang out a 300 word article? Need to update your flyer or website but you get tangled in words? Gosh, don’t put yourself...
Say hello to my new logo!
Like the plumber with leaky taps, for over two years I had 'visual rebrand' on my to-do list, but two weeks ago I put a lovely big line through that little item. How good does it...